语言研究院、中国外语战略研究中心成立十周年庆祝活动
名家讲坛
主题：Language Management in Multinational Companies
主讲人：内克瓦比尔（Jiří Nekvapil）
时间：2017年11月16日18：00-19：30
地点：上海外国语大学虹口校区图书馆606室
主办：语言研究院、中国外语战略研究中心
主持人：赵蓉晖教授
讲座人简介：
内克瓦比尔教授（Jiří Nekvapil），是捷克布拉格查理大学学术委员会成员，“语言管理理论”（Language Management Theory）研究领军人物，Prague Papers on Language、Society and Interaction等期刊创刊编辑，Sociolinguistica、Sociolinguistics Studies、Ethnographic Studies等期刊编委会成员。近年完成多项欧盟、捷克、德国等政府项目，发表大量语言管理和语言规划领域研究成果。
讲座内容：
The talk presents research on multinational companies (multinationals) such as Siemens or Hyundai which set up their branches in the territory of the Czech Republic. It employs Language Management Theory to characterize language situation in multinationals and focuses on the role of particular language ideologies in language management. In serving as the basis for norms or expectations for language behaviour, the ideologies guide,influence or underlie what can be noticed as a deviation from the norm, what canbe evaluated (negatively, positively or otherwise) and so forth, that is, they guidemanagement processes. The talk concludes with remarks on standardization in multinationals as one of the conditions of the globalizing world.
